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THE PEOPLE BEHIND VANGUARD

Experienced people.
Shared ambition.

Based in Beirut. Built around your business. Meet the people connecting commercial execution, operational discipline, and venture support.

Meet the leadership ↓Explore our four pillars ↗

ABOUT VANGUARD SERVICES S.A.L.

Close to your team.
Accountable for the work.

Vanguard Services S.A.L. is a Beirut-based managed execution partner for companies across North America, Europe, and MENA. We run dedicated, multilingual sales, customer support, back-office, recruitment, and AI-enabled operations.

Our approach brings people, processes, and systems together: exclusive agents, clear KPIs, CRM visibility, quality reviews, and direct leadership oversight. Vanguard VC Arm extends that platform with founder support, while Frontier Alliance connects founders, investors, and operators through community.

MEET THE LEADERSHIP

The people behind
your next chapter.

Commercial experience. Operational ownership. Connected perspectives.

Dr. Wissam El Solh, Co-Founder and Executive Chairman

Dr. Wissam El Solh

Co-Founder & Executive Chairman · Vanguard Services S.A.L.

Building businesses across industries.

Dr. Rassem El Zaouk

Dr. Rassem El Zaouk

Board Member · Vanguard Services S.A.L.

A global view of business and capital.

Ayman Khalil

Ayman Khalil

Co-Founder, General Director & Head of Venture
Vanguard Services S.A.L. & VC Arm

Connecting ambition with execution.

Ismat Mjalled

Ismat Mjalled

Co-Founder & COO · Vanguard Services S.A.L.

Turning the plan into daily delivery.

Sarah Al Atrash

Sarah Al Atrash

Head of Business Development · Vanguard Services S.A.L.

From the first conversation to a clear brief.

PEOPLE. PLACES. POSSIBILITIES.

A closer look at
how we work together.

Human connection is at the centre of good execution.

Vanguard’s network of founders and investors gathered around a table
Founders, investors, and useful conversations. View the moment ↗
A collaborative meeting space
A setting for focused conversations.
Illustrative photograph of a customer support team
Customer operations · illustrative photography.

Company gathering shared on LinkedIn by Charbel Imad and reposted by Vanguard Services. Additional workspace and illustrative photography from Vanguard’s existing website.

LET’S BUILD WHAT’S NEXT

Bring the ambition.
Meet your execution partner.

Talk to Vanguard ↗
Dr. Wissam El Solh, Co-Founder and Executive Chairman

ENTREPRENEURSHIP & LONG-TERM VISION

Dr. Wissam El Solh

Co-Founder & Executive Chairman · Vanguard Services S.A.L.

Building businesses across industries.

Wissam brings the perspective of an entrepreneur who has built and backed businesses across technology, energy, hospitality, and real estate. Before founding and leading Arab Traders and launching NeTakeOff, an early internet incubator in the Middle East, he worked with the World Bank and in US venture capital and private banking.

He holds a PhD in Economics from Sciences Po Paris and an MBA from The George Washington University. At Vanguard, that breadth of experience informs his role as Co-Founder and Executive Chairman.

  • Entrepreneurship
  • Investment
  • Business strategy
Dr. Rassem El Zaouk

CAPITAL MARKETS & BOARD PERSPECTIVE

Dr. Rassem El Zaouk

Board Member · Vanguard Services S.A.L.

A global view of business and capital.

Rassem’s career spans more than 35 years in investment banking, capital markets, and asset management. He held senior roles at Credit Lyonnais, Sakura Bank, Merrill Lynch, and JP Morgan in Paris and London, including leadership of Middle East investment banking at Merrill Lynch and JP Morgan.

He became Standard Bank Group’s CEO for MENA in 2009. A graduate of the London School of Economics with a doctorate from Sciences Po Paris, he brings an international financial perspective to Vanguard’s board.

  • Capital markets
  • Investment banking
  • Board strategy
Ayman Khalil

COMMERCIAL GROWTH & VENTURE

Ayman Khalil

Co-Founder, General Director & Head of Venture
Vanguard Services S.A.L. & VC Arm

Connecting ambition with execution.

Ayman leads Vanguard’s commercial direction and growth, bringing sales execution and venture support together. His background includes client acquisition, sales leadership, and building commercial teams at Maids.cc and Techryt. He is also a co-founder of Khalil Group Importation.

As Co-Founder, General Director & Head of Venture at Vanguard Services S.A.L. & VC Arm, he works across business development, founder support, and strategic introductions, connecting a company’s next stage of growth with the people and operational expertise to support it.

  • Commercial growth
  • Founder support
  • Strategic connections
Ismat Mjalled

PEOPLE, SYSTEMS & DELIVERY

Ismat Mjalled

Co-Founder & COO · Vanguard Services S.A.L.

Turning the plan into daily delivery.

Ismat runs the teams, systems, and service delivery behind Vanguard’s operations. His experience covers more than five years in call centre operations and sales across US insurance, solar, and telecom markets. At Techryt, he progressed from sales to account management and led more than 30 agents.

His hands-on work has included onboarding, coaching, CRM setup, and performance tracking. He also worked on telecom partnerships, reseller programmes, and API integrations at Simles eSIM. As Co-Founder & COO, he brings that operational experience to how Vanguard serves its clients.

  • Team leadership
  • Service delivery
  • Operational systems
Sarah Al Atrash

CLIENT RELATIONSHIPS & BUSINESS DEVELOPMENT

Sarah Al Atrash

Head of Business Development · Vanguard Services S.A.L.

From the first conversation to a clear brief.

Sarah helps founders and operators turn their sales, customer support, and operational needs into a defined engagement with Vanguard. Her work focuses on building client relationships in the US and Europe, guiding conversations from the initial introduction through agreement and kickoff.

As Head of Business Development, she stays involved through the handoff to delivery, helping teams understand the client’s priorities and what the engagement needs to achieve. Her role connects the commercial conversation with the work that follows.

  • Client relationships
  • Business development
  • Client onboarding